In 2017 summer Sió launched a new OTG packaging for one of the brand’s existing product lines, CitrusFriss. We were entrusted with the task of providing a digital strategy for the brand’s online platforms to support the #mutihogyrazod campaign. The emphasis was set on the main USP of the renewed packaging: the 0,5 L PET bottle was designed to be portable, durable and the pulpy juice inside tastes the best after shaking.
The target audience included teenagers, so we had to be on top of the latest social media trends to appeal to them and introduce the product in a compelling way.
Sió bottle flip challenge became a social media hit!
We reached over 30.000 people, in two weeks’ time and 120.000 people during summer festivals. As a result of our festival acitity: over 800 festival goers got to ride the Sió Rodeo Bottle.